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NOVEMBER 2017

Mennace World
Tour: Tokyo

Part II of the Mennace World Tour, saw the Mennace team take to the streets of Tokyo to meet some of our customers from across the Pacific, and find out a bit more about what fashion means to them. Tokyo is renowned for its bustling streets and markets; a hub of culture and eye-opening metropolis. As a brand, we’re constantly looking for new sources of inspiration to draw on in order to keep our product relevant and exciting for the people that wear it. And it turns out, in Tokyo, it’s almost impossible not to be inspired.

“Being in Tokyo is a great source of inspiration” Mennace Designer Penelope recalls. “The architecture, street style and food are all incredible. Whilst there, we ate at Ichiran for local ramen (that you order through a vending machine), and strolled through Yoyogi park to check out the cherry blossom trees.”

Tokyo is incredibly vast, so much that the city is split into twenty-three wards. Shibuya is one of the most colourful and busy districts of them all. It’s a hub for youth fashion and culture, fuelling Japan’s fashion and entertainment trends. The Mennace team explore the backstreets of the area. After coming across four motorbikes parked up outside a tattoo parlour, the Mennace team met some of the coolest creative talents in Tokyo inside.

We spoke to jewellery designer, Toshi, about his love for Tokyo’s independent shops. Toshi views fashion as a freedom of expression and loves that Tokyo whole-heartedly supports that. He’s constantly inspired in Shibuya by the interesting people and all walks of life. He’s a freelance designer & model with his eclectic style reflecting his lifestyle, making way for the clothes he buys to represent his personality. 

“The pieces from the Mennace collection we’re wearing today are all so distinct. We’re all creative in our own different way, but these pieces allow us to represent our individual style in a completely unique way, and that’s what we look for in what we wear, and how we wear it”.

After spending the day with the tattoo-artists-come-tour-guides, the Mennace team got a real sense of what the fashion industry means in Tokyo. Bustling with individualism, the people that live in the city use the clothes they wear to represent their unique identity. Tokyo has become a prime hotspot for independent fashion and it’s unlikely to show any signs of slowly down anytime soon.

Tokyo Highlights

- Shibuya

You already know the lowdown on this district but it’s home to Daikanyama, the Brooklyn of the Japanese capital hailed by Vogue. Explore its three main streets: Kyu-Yamate-dori, Hachiman-dori and Komazawa-dori for the ultimate experience.

- Harajuku

Similar to Shibuya, Harajuku is known for its colourful street art, fashion scene and vintage clothing shops. It’s firmly expressive and takes pride in everything it means to be flamboyant and ‘out there’. Heading there? Check out Laforet, one of the coolest streetwear stores in the district, equipped with neon lighting and popular designer collabs. Also, Harry’s Harajuku café is your chance to have coffee with a hedgehog. Random? Yes. Worth missing out on? Definitely not.

- Shinjuku

This has the busiest train station in the world so expect to be fully immersed in city life. Check out the major commercial ward in Tokyo: Shinjuku. Home to Yodobashi Camera Shinjuku West, a gadget department store that spans across 11 buildings covering watches and games. Feel lost whilst finding new gems in Tokyo.

Keep checking back for the next snapshot of our Mennace world tour…

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Tokyo

DECEMBER '17

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TBA

ARRIVING SOON

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TBA

ARRIVING SOON